Advertising banners remain one of the most popular outdoor advertising tools. They are visible from afar, allow you to place a bright image or large text, and are also suitable for promotion in a wide variety of business areas. But in order for the banner to really work and serve for a long time, it is important to choose the right material for its manufacture. Let's consider what options there are and what to pay attention to when choosing.

Why is the choice of material so important?

Banners are placed outside and are exposed to sunlight, rain, wind and temperature changes every day. If the material is selected incorrectly, the print can quickly burn out, the canvas will stretch or tear. This will not only spoil the appearance of the ad, but also lead to additional replacement costs.

Correctly selected material, on the contrary, provides:

  • durability of the banner
  • preserving the brightness of colors
  • resistance to weather conditions
  • attractive appearance during the entire period of use

    If you want your advertisement to look bright and serve for a long time, order banner printing in Dnipro  from professionals who will help you choose the optimal material for your tasks.

      Basic materials for outdoor banners

      1. Laminated banner

      This is the most affordable option for short-term advertising. The material consists of a fabric base covered with a PVC film.

      Advantages:

      • low price
      • bright print
      • suitable for medium formats

      Disadvantages:

      • serves for a short time (up to 1 year)
      • it can crack in strong wind and frost

      It is used for promotions, temporary signs, seasonal events.

      2. Molded banner

      A stronger and more durable option. It is produced by the casting method, thanks to which it retains elasticity and resistance to stretching.

      Advantages:

      • service life up to 3–5 years
      • UV and frost resistance
      • can be used on large and complex structures

      Disadvantages:

      • more expensive than the laminated counterpart

      Recommended for permanent signs, facades and long-term advertising.

      3. Banner grid (Mesh)

      It is a material with small mesh-like perforations. Air and light pass through the holes, which reduces the load on the structure.

      Advantages:

      • great for large areas
      • wind resistant
      • light weight
      • does not completely cover the windows or facade

      Disadvantages:

      • the image is less saturated compared to the classic banner

      It is most often used for branding buildings, fences of construction sites or large-format advertising canvases.

      Banner Printing: Choosing the Right Material for Outdoor Advertising

      4. Banner with lamination or varnish

      To increase the service life and brightness of the print, the banner can be additionally protected with lamination or lacquer coating.

      Advantages:

      • protection against mechanical damage
      • brighter and more saturated colors
      • durability

      This option is relevant for premium outdoor advertising.

      What to pay attention to when choosing?

      1. Term of operation. If the advertisement is temporary, you can save money and choose a laminated banner. For long-term structures, it is better to use cast.
      2. Canvas size. For large formats, it is important that the material does not stretch or tear - cast or mesh is optimal.
      3. Accommodation conditions. In windy places and on the facades of buildings, it is better to use a mesh, and for ordinary signs, a classic banner is suitable.
      4. Budget. The longer the service life and the stronger the material, the higher its price. It is important to compare the cost and the estimated period of use.

      A banner is a universal outdoor advertising tool, but its effectiveness directly depends on the chosen material. Laminated banner is suitable for temporary promotions, cast - for long-term structures, mesh - for large areas and windy places.

      Where to order printing of banners in Dnipro?

      If you want your advertising to look bright, serve for a long time and really work to attract customers, we recommend ordering printing of banners at the Dneprograf printing house. We use modern printing technologies, high-quality materials and help you choose the optimal solution for your business tasks. Regardless of the format and complexity of the design, you will get a banner that will work for your brand 24/7.