VIP Printing: How to Add a Premium Touch to Your Products

If your company positions itself as a premium brand, the printed products must correspond to this status. In this article, we will analyze how to use printing to create a feeling of exclusivity and emphasize the high level of your products.

Product quality begins with choosing the right materials. In order to emphasize the status of the brand for printed products, designer paper is used.

Types of design paper

Designer paper comes in different textures and densities, each of which is suitable for certain types of products:

• Velvet paper (Soft-touch) – creates the effect of a soft, pleasant to the touch coating, reminiscent of velvet. Used for business cards, certificate printing, premium packaging.
• Pearlescent paper - with an iridescent effect, adds sophistication. It looks great in invitations, catalogs, brand books.
• Metallized paper is an imitation of gold, silver or bronze. It is used for printing certificates, decorative packaging elements.
• Textured paper (embossed) - imitates linen, wood, leather and other surfaces. It is used in branded folders, book covers, premium cards.

Exclusive printing methods

VIP printing uses special printing methods to give products individuality and a premium look.

• Embossing (hot and congestive). Creates a relief effect without using paint.

Hot stamping – used with foiling for a spectacular gold or silver pattern.

Conventional embossing - gives volume without color, ideal for business cards, boxes for luxury goods, company letterheads.

• Laser sharp.

Allows you to create open patterns and complex shapes on paper or cardboard. It is most often used in exclusive packaging, business cards, cut-out logos.

• UV coating.

Adds a deep glossy effect to certain design elements. It is used in brand catalogs, covers of VIP editions, gift boxes.

• Selective glitter.

Creates a shimmering effect on the desired areas of the print. Ideal for luxury invitations, gift cards, cosmetic boxes.

Dneprograf will help you create premium printed materials for your brand using all the listed printing methods.

VIP printing: where are premium technologies used?

Printed products that use VIP materials and technologies:

• Premium business cards – perhaps with gold or silver embossing.
• Elite certificates are on thick designer paper with embossed embossing.
• Branded packaging – luxury boxes for gifts, perfumes, elite alcohol.
• Exclusive menus - with a velvet coating and gold embossing.
• Branded VIP cards – personalized with engraving or transparency effects.
• Premium catalogs - with selective varnish, textured paper and embossing.

VIP printing is not just printed products, but a tool that creates a luxurious brand image. The use of premium materials, exclusive printing technologies and well-thought-out design solutions allows you to make products expressive, prestigious and unforgettable.