A unique image that stands out is crucial when you are just entering the market and are interested in quickly gaining new and loyal customers. Therefore, when developing a corporate style, it is important to cooperate with professional designers who will make a quality product the first time. There will never be a second chance to make a first impression, said the world-famous Coco Chanel. And although she was referring to the style of clothing, it also applies to the brand's signature style. Of course, rebranding is possible if the first time was unsuccessful, but this is a waste of money and time. Why do you need it, if you can immediately make a decent design, saving budget and time.
Along with corporate style, the word brandbook is often used recently. What are their differences? Corporate identity is what your customers see. A brand book, or rather a compilation of rules, is what developers see when creating a brand identity that your customers will see. Corporate style is colors and elements that do not change (or change only after rebranding).

Elements of corporate style

Corporate style elements are selected individually, taking into account the specifics of the business and the preferences of the brand owner. We will talk about the main elements of corporate style.
1. Logo.
This is the face of the brand, and today almost every company, even a small one, has a logo. Without a logo, it will be difficult to order even a simple one business card printing. Uniqueness combined with simplicity, memorability and attractiveness of the design are important for a good logo. If you go further and elaborate on the logo, it will reflect the philosophy and character of the brand.
2. Trademark.
Some might think it's the same as a logo, but it's not. A trademark, unlike a logo, can be registered. Your intellectual property will be legally protected from use by competitors. A trademark can be not only a visual logo, but also a sound, a phrase, a three-dimensional shape or a textual record.
3. Slogan.
By coming up with a catchy, sweet-sounding phrase, you can increase the memorability and recognition of the brand. For a good slogan, you need to spend time and go through dozens of options. Ideally, it should emphasize the advantages of the product or service, talk about the benefits, communicate the philosophy. For example, Nike "Just do it", Apple "Think differently".
4. Color scheme.
This is the first thing that comes to mind when it comes to corporate identity. Having correctly selected the gamut of shades, you can attract buyers and immediately associate with them when certain colors are combined. Choosing flowers is not an easy task. You can't just choose the colors that the owner likes and adapt all the corporate style elements to them. It is important to find out what the target audience prefers, analyze people's preferences, and only then carefully select shades.
5. Fonts.
The most important thing for fonts is not uniqueness, but readability. Although the ornate writing of Koka Kolya gives a certain effect, but today's start-up companies are better off choosing fonts that are easy to read. Changing the main font is a very difficult process, primarily due to the power of habit among buyers. Products with a new font may be perceived as fake, and sales may drop. Therefore, we recommend that you take the choice of font seriously.
There are also auxiliary elements, including: sound phrases or whole hymns, mascot characters and flags. It is better for beginners to focus on the creation of the main elements, and later on the development of the company, if desired, to add auxiliary ones.
Corporate Identity: Definition, Core Functions, and Brand Assets

How to create a corporate style

Creating a corporate style takes time. This is the visual foundation of your company, so quality work will require time and financial investment.

First of all, you need to visualize how you want your brand to be perceived by others. What associations would arise when thinking about your product or services. It is important that the designer works as a team with the copywriter so that you get well-designed images and texts.

You can take the logo as a basis and around it, relying on symbols and colors to create other elements of corporate style. This is the easiest way. It is more difficult to build everything on the individuality of the brand, its character, positioning and mission.

The vision and hard work of the brand owner combined with the experience and professionalism of the designers will bring the best result.

IN printing house "Dneprograf"experienced specialists work to help create an unforgettable and effective corporate style. You can also order printing of notebooks with a logo, business cards, booklets and other printed products from us.

Contact us and we will help your brand become more successful!